TruLife Team

LETTER FROM THE FOUNDER

TruLife Communities was created to make a positive impact in the lives of everyone that we encounter by building and fostering thriving, inspiring communities. Whether you are a resident living in one of our communities or an employee, contractor or vendor working with us, it is our desire that your experience with us is fulfilling. At TruLife, we operate with the fundamental truths that empower people to live an amazing life. In everything we do, we work with a spirit of love, joy, peace, endurance, compassion, generosity, integrity, humility and self-discipline. We intentionally operate in this manner to do our part to build environments where people can grow and build lasting friendships.

Hatred and divisiveness has grown exponentially over the last several years. As a result, people have become more and more isolated while trying to cope with an ever-increasing loss of hope. This isolation has created a perfect storm where people find themselves trying to fight this battle alone but unsure of where to go for cover and an inability to find answers to calm the waters. At TruLife we strive to bring hope through building amazing communities with not only exceptionally built homes and amenities, but also lifestyle opportunities that bring life change, everlasting peace and life-long relationships.

TruLife Communities is a place where people can broaden their understanding and build skills that help them grow both professionally and personally. We are committed to bringing comprehensive resources that are educational and recreational for a well-balanced lifestyle. For example, we host events where experts provide insight on financial management, parenting, marriage, career growth and development, nutrition and healthier lifestyles. We host a TruLife Community Channel where people can collaborate and share life experiences. Furthermore, we have community coordinators that live on-site for the sole purpose of implementing the TruLife culture and fulfilling our mission.

We want to make a difference in your life and the communities we are blessed to serve, because how we live matters.

May God Bless You Through Us,

Matt Farris - Founder + CEO

Strategic Partners

Gary Staats

Partner

With over 30 years of leadership in the Senior Housing Industry, Gary was Co-Founder and President of The Covenant Group (TCG) where he built a “Resident First” culture. Since 1990 TCG and Team enjoyed multi-state development, construction, management, and ownership of Senior Housing product including Independent and Assisted Living, Memory Care and Skilled Nursing communities in multiple states. Married over 42 years and grandfather of 12, Gary remains committed to creating and maintaining a Faith based ‘service’ culture both personally and professionally and envisions TruLife Communities being about much more than Real Estate. At TruLife, HOW WE LIVE MATTERS.

Gaylen Howard Laing

Partner & Architect

Gaylen is a registered architect with forty-two years of experience designing and overseeing construction of a wide range of project types. As President and Founder of GHLA Architects for twenty-four years, he has designed projects in sixteen states across the country and has extensive experience with master planning, programming architectural, and interior design. The firm’s primary focus has been senior living and multi-family communities, healthcare, and municipal projects. He has served as project manager, project architect and designer for many types of facilities including medical, corporate, retail, educational, church facilities, and single family residential.

Travis Lucas

Partner - Investor Relations

Travis Lucas is a partner within TruLife Communities. He is also a longtime attorney and advisor, helping government regulated industry foresee political, public policy, and legal risks, and counseling them on what action to take to defend and expand their marketshare. Travis is a former trial court judge and spent many years in senior positions of responsibility for many well-known public figures such as James A. Baker, John Cornyn, Michael McCaul, and others.

Advisory Members

We partner with like-minded organizations in order to provide our residents with the best experience possible. Each of our partners contributes to the success and growth of our residents.