LETTER FROM THE FOUNDER
TruLife Communities was created to make a positive impact in the lives of everyone that we encounter by building and fostering thriving, inspiring communities. Whether you are a resident living in one of our communities or an employee, contractor or vendor working with us, it is our desire that your experience with us is fulfilling. At TruLife, we operate with the fundamental truths that empower people to live an amazing life. In everything we do, we work with a spirit of love, joy, peace, endurance, compassion, generosity, integrity, humility and self-discipline. We intentionally operate in this manner to do our part to build environments where people can grow and build lasting friendships.
Hatred and divisiveness has grown exponentially over the last several years. As a result, people have become more and more isolated while trying to cope with an ever-increasing loss of hope. This isolation has created a perfect storm where people find themselves trying to fight this battle alone but unsure of where to go for cover and an inability to find answers to calm the waters. At TruLife we strive to bring hope through building amazing communities with not only exceptionally built homes and amenities, but also lifestyle opportunities that bring life change, everlasting peace and life-long relationships.
TruLife Communities is a place where people can broaden their understanding and build skills that help them grow both professionally and personally. We are committed to bringing comprehensive resources that are educational and recreational for a well-balanced lifestyle. For example, we host events where experts provide insight on financial management, parenting, marriage, career growth and development, nutrition and healthier lifestyles. We host a TruLife Community Channel where people can collaborate and share life experiences. Furthermore, we have community coordinators that live on-site for the sole purpose of implementing the TruLife culture and fulfilling our mission.
We want to make a difference in your life and the communities we are blessed to serve, because how we live matters.
May God Bless You Through Us,
Matt Farris - Founder + CEO
Matthew R. Farris
CEO & Founder
Matt Farris, a former real estate lawyer, transitioned to residential development with a passion for exceptional projects. Armed with legal expertise and extensive industry experience, he blends law with a commitment to create inspiring spaces. Educated at TCU with a finance degree and J.D. from Baylor, Matt's keen eye for detail and strategic thinking made him excel in complex real estate transactions. Driven by a desire to foster communities and drive positive change, he leveraged his legal acumen to gain hands-on experience in project management, land acquisition, zoning, and construction. As a developer, Matt succeeded in diverse projects, from luxury townhomes to affordable housing, blending functionality, sustainability, and aesthetics. Beyond excellence, Matt values collaboration, forging relationships with stakeholders, architects, contractors, investors, and officials. Committed to giving back, he supports charities focused on affordable housing, advocating for equitable opportunities. Matt Farris leads with vision, sustainable practices, and an unwavering commitment to inspire and enrich lives.
Director of Development
Patrick is an experienced multifamily developer with over 15 years of institutional, multifamily investment management experience, including over 11 years of multifamily development focus in five of the largest metros in the United States. He was responsible for the development, capitalization, lease-up, and execution of 15 ground-up apartment projects comprised of over 4,000 units and 3.7M net rentable square feet with costs exceeding $1.1B and transactions in excess of $1.8B, including additional real estate acquisitions. Many of his projects have won both regional and national awards for best new construction and design.
VP of Finance
Tucker is a licensed CPA in the state of Texas who has worked in the investment management industry for over nine years. Previously he served as the Director of Finance and Controller for Pax Equity, a private equity real estate firm focused on the acquisition and development of industrial assets throughout the US. Tucker led the acquisition, sourcing, and due diligence functions while also managing the internal finance and accounting operations. Prior to Pax Equity, Tucker spent three years at TPG as part of their Asia buy-out team. He began his career at PwC and Crow Holdings Capital. Tucker holds both Bachelor and Master of Accountancy degrees from Abilene Christian University as well as an MBA from the Univ. of Florida.
Director of Strategic Partnerships
Toby is a seasoned professional with 20 years of dedicated experience in fostering impactful change, and cultivating strategic partnerships that drive meaningful initiatives. Toby’s extensive leadership background with Cru (formerly Campus Crusade for Christ) reflects a commitment to bridging visionary partnerships with the resources required for their realization. With a unique blend of strategic insight and empathetic communication, Toby has honed an exceptional ability to forge and nurture relationships, resulting in transformative collaborations between entities both locally and globally. At TruLife, Toby will continue to leverage his expertise to connect purpose-driven entities, paving the way for a successful and impactful future.
Hunter Jones is a skilled construction manager with six years of experience in the homebuilding industry. Throughout his career, he has successfully managed a wide range of construction projects, demonstrating his proficiency in overseeing the entire construction process. Hunter began his career at CB JENI HOMES and Normandy Homes, two renowned homebuilders, where he quickly made a name for himself as a reliable and detail-oriented Construction Manager. His strong communication skills and ability to build productive relationships with subcontractors and vendors enabled him to effectively coordinate construction activities and deliver projects on time and within budget.
Hunter brings a wealth of knowledge and practical experience to every construction project he undertakes. His dedication, attention to detail, and strong Project Management skills make him a valuable asset.
Jeff is a highly experienced construction superintendent with 10 years experience in the building industry. Beginning at First Texas Homes and later spending over 7 years at Impression Homes, Jeff consistently exhibits exemplary leadership and technical prowess in overseeing residential projects.
His meticulous attention to detail and effective communication with subcontractors, vendors, and owners ensured streamlined operations and the successful completion of projects to the highest quality standards. With a comprehensive understanding of construction principles and practices, Jeff consistently delivers projects on time and within budget.
With over 30 years of leadership in the Senior Housing Industry, Gary was Co-Founder and President of The Covenant Group (TCG) where he built a “Resident First” culture. Since 1990 TCG and Team enjoyed multi-state development, construction, management, and ownership of Senior Housing product including Independent and Assisted Living, Memory Care and Skilled Nursing communities in multiple states. Married over 42 years and grandfather of 12, Gary remains committed to creating and maintaining a Faith based ‘service’ culture both personally and professionally and envisions TruLife Communities being about much more than Real Estate. At TruLife, HOW WE LIVE MATTERS.
Gaylen Howard Laing
Partner & Architect
Gaylen is a registered architect with forty-two years of experience designing and overseeing construction of a wide range of project types. As President and Founder of GHLA Architects for twenty-four years, he has designed projects in sixteen states across the country and has extensive experience with master planning, programming architectural, and interior design. The firm’s primary focus has been senior living and multi-family communities, healthcare, and municipal projects. He has served as project manager, project architect and designer for many types of facilities including medical, corporate, retail, educational, church facilities, and single family residential.
Marty worked for the first 10 years of his career as a business consultant to improve operations with a focus on workflow and financial analysis. Marty has 24 years of experience in oil and gas with expertise ranging from operations to financial management. Marty has been the CFO for The Caffey Group for the past 17 years, helping them grow into one of the leading mineral acquisition companies in the industry. Marty founded Lodge Realty Partners in 2007 to purchase, manage, and sell real estate properties as opportunities were found. Marty became a partner in Robinson Development in 2021, helping the company focus on growing its services in site development, horizontal work, and landscaping projects.
Partner - Investor Relations
Travis Lucas is a partner within TruLife Communities. He is also a longtime attorney and advisor, helping government regulated industry foresee political, public policy, and legal risks, and counseling them on what action to take to defend and expand their marketshare. Travis is a former trial court judge and spent many years in senior positions of responsibility for many well-known public figures such as James A. Baker, John Cornyn, Michael McCaul, and others.
We partner with like-minded organizations in order to provide our residents with the best experience possible. Each of our partners contributes to the success and growth of our residents.